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Cinta Agri-Market Research Ltd

Cinta Research Ltd is an agricultural specialist market research company offering both quantitative and qualitative research facilities nationwide, reaching all farming and rural sector groups.

  • Nationwide market research reaching all demographic and market groups
  • Agricultural & rural research specialists
  • Quantitative & Qualitative facilities
  • Farmer Focus Groups, Farmer Panels
  • Agri- Mystery Shopper Programmes
  • Agricultural National & Regional Omnibus Facilities
  • National Field Force. Agri-interviewer teams
  • Telephone Surveys, On-line Surveys, On-location Surveys, Self-completion surveys

nationwide field force

Background:

Est: 1995

Website: www.cinta.co.nz

NZ Market Research Society Member

Head office located in Hawkes Bay

Meet the Cinta team: Managing Director, 1x Researcher, 1x Field & Operations manager, 3x contracted Analysts, 120x Nationwide Field staff


· Introducing: Fiona Hudson - FMRSNZ Managing Director  (left) I have 15 years in the Market Research & Marketing industry. Prior to establishing Cinta Research in 1995 I held positions as Marketing Executive – NZ Trade Development Board and Marketing Manager – Port of Napier .

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Teresa Lincoln - Field & Operations Manager (middle) Teresa co-ordinates up to 80x interviewers throughout New Zealand at one time coordinating a variety of project parameters

Louise Owen - Researcher (front) Louise has eight years of qualitative and quantitative research experience including designing and analysing projects for the health services industry.  When working for Brahm Research in the UK , Louise specialised in health attitudinal and social research.  

Agri-Research Specialists: no urban cowboys here!

•  Cinta Research Ltd offers a variety of quantitative and qualitative research facilities through out New Zealand , and operates an agri-research specialist division

•  Based in heartland farming country Gwavas Station, Tikokino . We are farmers ourselves. With an agricultural background & direct farming experience & knowledge of products, services & farming policies. Agriculture is our expertise & no other NZ market research house can match this.

•  70% of the projects Cinta completes are agricultural studies, including clients such as Meat NZ, Xtra, Wrightson, ASB Rural, Ballance, Ravensdown, AgriQuality, DuPont, Holden NZ

•  With a nationwide reach, 80% of our field-force have an agricultural background or are farmers, so our trained agri-research team understand agricultural issues, products & services first hand

•  Gwavas was the first monitor farm in Hawkes Bay . Fiona & John Hudson have been farming Gwavas for 15 years and have achieved great results such as $800 EFS per hectare. Gwavas supports sheep & beef intensive finishing blocks, commercial cropping, sheep & stud cattle breeding and farm forestry areas

Agri-specialist interviewers:

•  We have country people talking to country people and this is a real advantage – there is a direct empathy with our respondents, so when they phone & say Hello, its Denise from Cinta Research & we farm at Taumaranui….. there is an instant rapport with the respondent and subsequently we have a very low refusal rate 

Agri Research Facilities

•  Nationwide Farmer Omnibus: 1200x farmers are telephone surveyed from Northland to Southland quarterly

•  On-line farmer panel surveys: recording & tracking information from a number of NZ's top 10% producers who are the fast adopters within the industry – on-line

•  Farmer Focus Groups: eliciting deeper attitudes, opinions & usage levels from farmers throughout NZ

Software:

•  Data is analysed on SurveyPro

•  This powerful market research software delivers deep analysis and reveals relationships & links

•  All results are cross-tabulated by demographics & other pertinent questions, so the whole story is told.

Reports Documents:

•  High graphic Client Ready 2 Go! PPT with easy to interpret charts & tables.

•  Results are summarised and conclusions & recommendations are reported

Website:

•  www.cinta.co.nz  

Portfolio:

•  Extensive track record in Agri-sector research

Agricultural Research Clients within the previous 36 months ….

· Meat & Wool NZ · Xtra Rural sector · AgResearch NZ · ASB Rural · FMG · Westpac · Mystery Creek Field Days · Holden NZ · Gallaghers · Ravensdown · Nimmo-Bell · The Gibson Group · Country Wide · NZ Farm Forestry · NZ Young Farmers Contest x2 · DuPont · Wrightson NZ · Wrightson Seeds · Hurricane · Ballance · NZ Sheep & Meat Innovation · AgriQuality NZ Ltd · Agrifeeds · NZ Beef Council ·   Farmlands NZ Ltd · Allflex New Zealand Ltd · NZ Meat Research Development Council · Lowe Corporation · Hawkes Bay Regional Council · Napier Abattoir · Shaver Beef Breeders · Kanuka Forestry Developments Ltd ·   horizons m.w  · Tararua District Council ·   Central Hawkes Bay District Council  · ENZA · Rissington Breedline · Merial NZ · Agronica · Agriseeds · Agriculture ITO · Telecom · Agvax · Bayer NZ Ltd · Agriculture ITO

2004/05 HB Telecom Small Business Award Up to 2.5 Mill Turnover Winners

2004/05 HB Unison Best Agri-Business Award Up to 2.5 Mill Turnover Finalists

2005 PIC Kellogg's Rural Leadership Scholar

Market Research Society of New Zealand

Cinta Agri-Market Research Ltd
Fiona Hudson
PO Box 520
Waipukurau, Hawkes Bay
New Zealand
Phone:  +64 6 856 5432 , Mobile 021 498456
Fax:  +64 6 856 5440
Email: fiona@cinta.co.nz    
Website: http://www.cinta.co.nz